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Lead-Lag Atlas

Financial Advisor Intelligence Platform

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📚 Field Manual

Filters

Select a state or enter a search term to begin

Search across 466K+ advisors and 42,518 firms

Select a state from the sidebar or type a name to search

Firms by State

Firm Name City State AUM Accounts Type Contact

Select a state to browse firms

Advisors by State

Name Firm City State Firm AUM Custodian Contact

Select a state to browse advisors

Wholesaler Filters

$0 $1T+

13F Holdings — Wholesaler Intelligence

Q/Q legend: +N new positions opened ▲N positions increased ▼N positions decreased ×N positions exited
Search by stock/ETF name, ticker, or CUSIP — then filter by custodian, AUM, and territory
Firm Name State Custodian Firm AUM 13F Value Holdings Emails Q/Q Top Holdings

Search SEC 13F holdings across 4,271 advisory firms

Find which firms hold specific stocks, ETFs, or funds — filter by custodian, AUM, and territory

Position Changes — Q3 to Q4 2025

Find advisors who just initiated, increased, decreased, or exited a position in any fund or stock. Use this to target high-intent wholesaler outreach with advisor emails and LinkedIn profiles.

Firm Name State Custodian Firm AUM Position Value % Change Emails LinkedIn

Search for a ticker, issuer, or fund to see which advisory firms changed their position

Data: 982,447 position changes across 3,845 firms, Q3 → Q4 2025

Issuer Penetration Index

Enter a ticker, CUSIP, or fund name. See what % of $1B+, $500M+, and $100M+ RIAs already hold the position — and a clean target list of style-similar firms that don't yet hold it.

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Search to see issuer penetration
Try a ticker like SPY, BTAL, or NVDA. We will show what percentage of $1B+, $500M+, and $100M+ RIAs already hold it, plus a target list of style-similar firms that do not.

Hot List — Top Wholesaler Opportunities

Firms ranked by Lead-Lag Score™ — a proprietary 0-100 score combining AUM, 13F activity, filing recency, advisor email coverage, holdings breadth, and custodian quality. Updated daily.

Rank Score Firm State Custodian AUM Style Signals

Bulk Advisor Enrichment

Upload a CSV with columns first_name, last_name, firm_name (and optionally email or state). We'll match against our 466K-advisor database and return enriched records with sourced emails, LinkedIn URLs, firm AUM, custodian, 13F holdings, and Lead-Lag Score™. Up to 1,000 rows per upload.

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Upload CSV
CSV must have a header row. Required columns: first_name, last_name. Optional: firm_name, state, email.
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Match & enrich
Waiting for upload...
3
Download results

Fund Intelligence

Three issuer-grade tools built on 2.26M 13F positions. Look up who holds your ticker with conviction scores, find advisors holding a competitor but not your ticker (displacement targets), and see the firms most likely to buy a given fund based on portfolio fit and sponsor signals.

CFP Webinar Attendance Overlay

Cross-references CFP Board attendance records from Lead-Lag Media's CE-sponsored webinars onto advisor cards. When a prospect has attended a prior Lead-Lag webinar, the advisor card flags it as a warm prospect with the program name and date.

Attendance data is loaded from Lead-Lag Media's CE Sponsor batch uploads. Coverage expands with each webinar.

Per-Issuer Atlas Usage

Tracks pageview counts per tenant for white-label issuer seats. Local-only metering today; backend rollup forthcoming.

📈 Holdings Momentum (4Q Velocity Rank)

Firms ranked by quarter-over-quarter position growth velocity across all 13F holdings. High velocity = aggressive new buyers across the portfolio.

📉 Conviction Decay Alerts

Firms reducing positions in client ETFs for 2+ consecutive quarters. Early warning of exits — re-engage before they sell out.

🌊 Style Drift Detection

Firms whose portfolio mix is rotating between value, growth, income, defensive, and momentum sleeves. Pivots = product appetite shifts.

🔗 Competitive Overlap Matrix

Which competitor ETFs are held alongside your ticker. Click a row to see firms that hold both.

👥 Peer-Cluster Prospecting

Look-alike firms — same style, same AUM band, hold competitor ETFs but NOT your ticker. Highest-conversion cold targets.

📋 Form ADV Part 1 — Firm Profile Enrichment

Firm-level intel from 42,518 SEC ADV Part 1 filings: client type (HNW, pension, endowment), advisory activities (portfolio mgmt, planning), comp structure, state footprint.

⚠️ Disciplinary & Churn Flags

15,921 advisors flagged for disclosure events, high firm-churn (5+ previous firms), or inactive registration. Useful as a suppression layer AND for identifying displaced advisors at vulnerable firms.

🎙️ Podcast Appearance History

Recent podcast appearances by advisors and firm principals — Spotify/Apple/YouTube. Identifies the publicity-seeking subset of the network (high responsiveness to media outreach).

AI Match — enter any fund, find every advisor most likely to allocate

Pick a sample fund to auto-fill the form, or enter your own below.
Doppelgänger mode: pick a firm you wish you had more of, and we'll auto-fill the profile to find lookalikes.
No candidates yet — pick a preset or fill in the form and click Run Match.

Drafted pitch

Platform Dashboard

Total Firms
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Registered investment advisors
Total Advisors
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Individual representatives
Total AUM
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Assets under management
Jurisdictions
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50 states + DC, PR, VI
Enriched Emails
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Discovered, not yet verified
Verified Emails
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Confirmed deliverable via Hunter

Firms by State

Advisors by State

Detail

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